The Economic Impact of The Power of Sweet: How Sweet it Really is!

It’s all about the jobs. And it’s all about jobs here in America. The confectionery industry is over-performing and creating jobs left and right, so, let’s break down how sweet it really is…

According to a report recently released by the National Confectioners Association (NCA), the confectionery industry helps to create more than 600,000 American jobs. For every job created in confectionery manufacturing, another ten are supported in related industries, creating a 1:10 multiplier effect.

The direct economic impact in the U.S.  shows $35B in confectionery retail sales; $1.8B in manufacturing exports; according to the NCA report. John Downs, president, and CEO of the National Confectioners Association said; “The industry spans the entire country – with nearly 1,300 manufacturing facilities in all 50 states, American workers are creating American products in American towns and cities. We’re providing good-paying jobs in the communities where our members work and live. That’s what we call the power of sweet.”

I live in VA and in VA alone there are $1B economic output, $181M wages, 4,060 direct employees and 12,795 total jobs supported across industries. Industries supported within confectioners include agriculture, retail, transportation and more. The immensity of these industries combined is ever growing.

John Dunham, managing partner of John Dunham & Associates said; “Chocolate and candy companies provide for $35 billion in retail sales, $13.3 billion in total taxes paid and $1.8 billion in manufacturing exports. Additionally, the fact that there are 10 jobs in retail, supplier and ancillary industries supported by each confectionery manufacturing employee cannot be ignored – these companies are creating jobs in hundreds of different industries.”

Let’s continue to grow America and live the American dream. Landscaping the country with jobs, and benefiting Americans by the minute is what we need to focus on right now and all industries surrounding the confectioners are doing just that – and just like honey, at the end of the day, America is sweeter for it.


Sara Croom is Executive Director of Trade Alliance to Promote Prosperity


Ainsley Shea